When the Breeders’ Cup World Thoroughbred Championships was held at Belmont Park recently, not a single horse was wearing a FLAIR® Equine Nasal Strip, a product that was introduced to the horse industry two weeks before the Breeders’ Cup at Gulfstream Park in 1999. Invented by veterinarians Jim Chiapetta and ed Blach, FLAIR Nasal strips caused a bit of a stir when a horse named Burrito won a race at Keeneland Racecourse in October of 1999 – at long odds – while wearing a nasal strip.

Cohen, Bettina, Beyond the Flaring Nostril, The Blood Horse, Nvember 2005

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Equine Nasal strips since their launch have gained high-profile recognition with such big race winners as Kyms Girl (NZ Trotting Cup), Flight South (Auckland Trotting Club), Elect to Live (Horse of the Year) & the latest star Pullover Brown (NZ Oaks, Australian Oaks, Breeders Crown). However, despite over one thousand race winners who have worn strips there remains much debate about their merits.

An Edge With Every Breath . . . Equine Nasal Strips, Pacing & Trotting Guide, Issue No. 2, 2004

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